Menlo Ventures

What we did

Brand narrative
Brand character
Brand behaviors
Brand messaging
Strapline
Brand identity
Brandmark, symbol, wordmark
Color, typography
Photoshoot/original photography
Brand guidelines
Website
Business card
Letterhead
T-shirt
Social media
Brand film & animation
Email template
Report covers
Brand extension examples

Overview

Menlo Ventures is one of the top ten venture capital firms in the country. We worked with them to create a brand that not only appeals to a new generation, but places an emphasis on being an ally to entrepreneurs, engaging in ethical ventures and having visionary foresight.

Solution

Their look is bold, confident, considered and dynamic. The deliverables included a full brand identity system, messaging, a parallax scrolling site with a dynamic user experience, multiple photo shoots on location of both partners and entrepreneurs, extensive print collateral, apparel, email and social media templates and a video for Menlo’s CEO Seminar—all of which communicated their new tagline, “Venture Right.”

* I designed this project as part of the Moving Brands team.